Flexible Pricing with a Powerful Engine

Real-time price decisions and the ability to adapt quickly are what sets companies apart from their competition. Digital decisioning software enables companies to implement flexible pricing engines for tailor-made pricing.

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Pricing

Competitive Advantage Through Quick Adjustments

Challenge

With its high market dynamics, price transparency and price-sensitive customers, the digital world forces companies to innovate their pricing systems. Companies need to master increasingly complex price calculations and deliver the right price instantly to the customer.

Solution

Companies use digital decisioning software to create flexible pricing engines that can be seamlessly integrated into the IT environment. These engines empower pricing specialists to implement and change pricing logic on their own.

Impact

Flexible pricing engines ensure that prices are both appealing to the customer and profitable for the organization. Graphical models give more control to pricing specialists. They can flexibly adjust prices to remain competitive at all times.

Applications

Intelligent Software for Digital Pricing Scenarios

Competitive Multichannel Pricing

Today, customers are interacting with companies across various channels. The prices of offers can be either uniform across all channels or vary – depending on the marketing strategy. With ACTICO Platform, companies can implement pricing engines that automatically deliver the right price in each channel. The underlying pricing logic is defined by pricing specialists and can be changed flexibly whenever needed to remain competitive.

Read ASSU 2000 success story

Risk-Based Pricing Engine

Risk-based pricing engines are more than simple calculators: They assess risks and determine a suitable price in each selling situation. This might be the case in insurance underwriting or in banking areas such as loan origination. ACTICO Platform provides maximum transparency and flexibility in risk-based pricing scenarios. With its graphical rule models, the software ensures a comprehensible pricing that can be optimized individually through machine learning.

Read Credimi success story


Benefits

Tailor-Made Pricing for Digital Businesses

Competitive Pricing

Companies combine AI-powered and rules-based aspects to build their tailor-made pricing engine. Visual pricing models provide maximum transparency and control even in complex scenarios.

Flexible Adjustments

Pricing specialists are able to adjust any aspect of the pricing model quickly or add new aspects autonomously. They can deploy new price models quickly and consistently across the IT environment.

Seamless Integration

Pricing engines are often connected to various surrounding systems. ACTICO software can be seamlessly integrated into the IT environment and meets even highest performance needs.

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