Multi-Channel Pricing System at ASSU 2000 Insurance Group
Display Pricing Models in all Sales Channels, Accelerate Time to Market, Strengthen Competitive Position.
ABOUT ASSU 2000
ASSU 2000 Group is a French network of insurance brokers with 400 agencies and more than 560,000 customers. It offers insurance services in the fields of automobile, motorcycle, home and health as well as services in the fields of house mortgage renegotiation.
Flexibility in sales
Pricing Redesigned for Online Channels
ASSU 2000 started its search for a new global pricing system to respond to some key challenges: its new distribution channels were increasingly digitized, It faced a rapidly changing competitive environment marked by price transparency and policies that had to be flexible enough to adapt to a range of factors. This system was supposed to replace the existing inhouse price system and to reduce high maintenance efforts.
Challenge
Ensure Multi-Channel Pricing
The high price sensitivity forces insurers to be adaptable and to introduce price changes to the market quickly. The ASSU 2000 project team defined the following requirements for the future pricing system:
Objectives
- Global IT system to apply the company’s pricing policy in all distribution channels
- Ease-of-use for Marketing and Business Analysts
- High transparency and traceability according to Solvency II
Solution
Rules-Based Pricing System
The new pricing process uses rule-based models to display the pricing in various distribution channels. Business analysts continuously monitor the insurance market. When specific criteria are met, they adjust the company’s own pricing policy. ASSU 2000 benefits from using ACTICO Platform in the following ways:
- Strengthened competitive position due to an accelerated time to market
- Reduced maintenance cost
- Improved collaboration between business and IT
- Consistent processes across channels
NUMBERS
Performance and ease of use
500
business rules in use
150 ms
for executing a pricing rule
5x
faster than the previous application
IMPACT
Speeding up Pricing
The ASSU project team evaluated business rules management systems from all major commercial and open source vendors and decided in favor of ACTICO Platform. With more than 500 implemented rules, the most complicated pricing situation takes about 150 milliseconds, a fivefold reduction compared to the previous software application.
„What impressed us most was the ease of use and the high performance of ACTICO Platform.”
Rathson IN
Head of Software and Engineering Services, ASSU 2000
Multi-Channel Pricing
ASSU 2000 improves time to market using ACTICO Platform.
Ensure regulatory compliance for insurers
Screening millions of customer and partner data against sanctions lists.
Automated Invoice Verification and Billing in Insurance
Swiss health insurance company Sanitas automates account auditing and payments with ACTICO Platform.