ACTICO recognised among notable vendors in AI Decisioning Platforms report by independent research firm.

Designed as a guide for business and technology leaders, the recent Forrester report “The AI Decisioning Platform Landscape, Q1 2025” provides a market- and use-case-based overview of 20 AI decisioning platform vendors.  

ACTICO Highlights: 

• With its solutions based on ACTICO Advanced Decision Automation Technology, ACTICO successfully addresses the five main use cases identified by Forrester 
• ACTICO also demonstrates strong expertise in specific extended scenarios 
• Agentic AI is a potential top disruptor in the market but must first overcome strict regulatory requirements in the BFSI sector 

Identifying the ideal AI decisioning platform – a buyer’s perspective 

When evaluating suitable solutions, buyers primarily take an application-based approach: Their focus is on highly specific use cases, that directly address concrete tasks and requirements, rather than considering the platform as a strategic investment. From a vendor’s perspective, the ideal scenario is to establish the AI-powered decisioning platform as an enterprise-wide standard. However, this remains uncommon as of now, as customer demand is usually shaped by individual business units looking for solutions to address their specific needs. 

Forrester identifies five core use cases that buyers prioritise and expect AI decisioning vendors to support: 

• centralised enterprise decisioning platforms 
• credit decisions 
• security, risk, and fraud decisions 
• regulatory compliance decisions, and  
• consumer product/service personalisation decisions. 

With ACTICO Decision Management Platform and the dedicated solutions for Regulatory Compliance and Credit Risk Management, ACTICO addresses these five primary use cases, thereby meeting the current market demand. ACTICO Platform enables companies to implement powerful digital decisioning services and applications, making it both a perfect strategic investment for establishing an enterprise-wide standard and a flexible solution for designing individual use cases with maximum flexibility. 

When asked about the top three extended use cases, ACTICO self-reported sales and marketing operations decisions, pricing decisions, and insurance claims processing as the top three use cases for which clients select them./ When asked about the the top three extended use cases, ACTICO identified sales and marketing operations decisions, pricing decisions, and insurance claims processing as the top three additional use cases for which clients select them. 

Thus, ACTICO believes it is setting exactly the right impulses in the market, fully aligned with its corporate vision: ‘Boost efficiency. Always in line with regulations.’ 

Regulatory constraints shaping the market trend: balancing AI innovation and compliance in the BFSI sector 

Around 80% of the use cases defined in the report are applied in the BFSI sector (banking, financial services, and insurance), which is inherently subject to stringent regulatory requirements. According to ACTICO’s assessment, agentic AI – the top disruptor described in the Forrester report – faces significant slowdowns due to these constraints. AI systems that autonomously execute tasks, make decisions, and initiate actions currently conflict with regulatory demands for transparency, control, and reproducibility of decisions. 

For this reason, ACTICO continues to rely on transparent and well-documented graphical rules models within ACTICO Platform, ensuring that decision-making remains comprehensible and traceable. This level of transparency is essential for providing a deep and clear understanding of how decisions are made. 

Nonetheless, technologies such as Large Language Models (LLMs) can play a supportive role by accelerating the creation of traditional rules, thereby acting as a productivity booster for structured, rule-based decision-making. In such use cases, they can complement established methodologies while maintaining the required levels of transparency and compliance. 

“For now, we are convinced that the ideal combination of rules and AI is the best approach for developing future-proof solutions. In this framework, AI can provide support, accelerate development, and drive innovation. However, rules and guardrails remain essential to ensure reliability and regulatory compliance in decision-making processes.”
Timo Jakob, Chief Technology Officer 

Learn more about ACTICO Decision Management Platform!

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.