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Platform Use Case

Flexible Pricing with a Powerful Engine

Winning in competitive markets requires speed and agility. ACTICO’s digital decisioning software empowers companies to implement dynamic pricing engines – enabling real-time decisions and tailor-made pricing.

 

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Pricing

Competitive advantage through quick adjustments

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Challenge

With its high market dynamics, price transparency and price-sensitive customers, the digital world forces companies to innovate their pricing systems. Companies need to master increasingly complex price calculations and deliver the right price instantly to the customer.

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Solution

Companies use digital decisioning software to create flexible pricing engines that can be seamlessly integrated into the IT environment. These engines empower pricing specialists to design and change pricing logic on their own.

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Impact

Flexible pricing engines ensure that prices are both appealing to the customer and profitable for the organization. Graphical models give more control to pricing specialists. They can flexibly adjust price models to remain competitive at all times.

Application

Intelligent Software for Digital Pricing Scenarios

Price tags with benefits

Competitive Multichannel Pricing

Today, customers are interacting with companies across various channels. Offer prices can be either uniform across all channels or vary – depending on the marketing strategy. With ACTICO Decision Management Platform, companies can implement pricing engines that automatically deliver the right price in each channel. The underlying pricing logic is defined by pricing specialists and can be changed flexibly whenever needed to remain competitive.

Read VILAVI success story Contact

 

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“What impressed us most was the ease of use and the high performance.”

Huxi Li

Application Architect, VILAVI Group

ACTICO client VILAVI
Benefits

Tailor-made pricing for digital businesses

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Competitive Pricing

Companies combine AI-powered and rules-based aspects to build their tailor-made pricing engine. Visual pricing models provide maximum transparency and control even in complex scenarios.

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Flexible Adjustments

Pricing specialists are able to adjust any aspect of the pricing model quickly or add new aspects autonomously. They can deploy new price models quickly and consistently across the IT environment.

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Seamless Integration

Pricing engines are often connected to various surrounding systems. ACTICO software can be seamlessly integrated into the IT environment and meets even highest performance needs.

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