Multi-Channel Pricing System at VILAVI Group
Display Pricing Models in all Sales Channels, Accelerate Time to Market, Strengthen Competitive Position.
ABOUT VILAVI Group
VILAVI Group (1,400 employees) is the French leading brokerage network with more than 300 agencies serving more than 545.000 customers. With more than 40 years of experience, it supports the clients in the search for their insurance products and credit solutions. It offers insurance services in the fields of automobile, motorcycle, home and health as well as services in the fields of house mortgage renegotiation. VILAVI was founded in 1975 and has grown to become one of the biggest insurance brokers in France.
Flexibility in sales
Pricing Redesigned for Online Channels
VILAVI Group started its search for a new global pricing system to respond to some key challenges: its new distribution channels were increasingly digitized, It faced a rapidly changing competitive environment marked by price transparency and policies that had to be flexible enough to adapt to a range of factors. This system was supposed to replace the existing inhouse price system and to reduce high maintenance efforts.
Challenge
Ensure Multi-Channel Pricing
The high price sensitivity forces insurers to be adaptable and to introduce price changes to the market quickly. The VILAVI Group project team defined the following requirements for the future pricing system:
Objectives
- Global IT system to apply the company’s pricing policy in all distribution channels
- Ease-of-use for Marketing and Business Analysts
- High transparency and traceability according to Solvency II
Solution
Rules-Based Pricing System
The new pricing process uses rule-based models to display the pricing in various distribution channels. Business analysts continuously monitor the insurance market. When specific criteria are met, they adjust the company’s own pricing policy. VILAVI Group benefits from using ACTICO Decision Management Platform in the following ways:
- Strengthened competitive position due to an accelerated time to market
- Reduced maintenance cost
- Improved collaboration between business and IT
- Consistent processes across channels
NUMBERS
Performance and ease of use
500
business rules in use
150 ms
for executing a pricing rule
5x
faster than the previous application
IMPACT
Speeding up Pricing
The VILAVI Group project team evaluated business rules management systems from all major commercial and open source vendors and decided in favor of ACTICO Decision Management Platform. With more than 500 implemented rules, the most complicated pricing situation takes about 150 milliseconds, a fivefold reduction compared to the previous software application.
„What impressed us most was the ease of use and the high performance of VILAVI Group.”
Rathson IN
Head of Software and Engineering Services, ACTICO Decision Management Platform
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