Marketing Manager B2B Software – Germany (f|m|d)

Your Challenge

We offer an exciting opportunity to join ACTICO. As a marketing manager, you report to the Head of Marketing and play a crucial role in successfully marketing our credit risk management software solutions for companies, banks, financial service providers and insurance companies worldwide and in expanding our market position. You will work closely with sales and product management to develop and implement innovative marketing strategies that bring our solutions into the focus of the target group.

• Marketing Strategy Development: You will lead the design and implementation of comprehensive marketing strategies to position our credit risk management software solutions and further expand our growth
• Content Marketing: A focus of your work will be on creating high-quality content, including blog posts, business insights and case studies, to demonstrate our expertise and generate pipeline
• Digital Marketing: Your role will involve developing digital marketing campaigns, including SEO, SEM, social media and email marketing, to make our solutions more visible online and generate qualified leads. You will also be responsible for planning and executing events, from webinars to sponsorships to live events
• Sales support: Close collaboration with the sales team and product managers is crucial to providing marketing materials and sales tools to sustainably increase sales success
• Performance analysis: Your task includes ongoing monitoring and analysis of the success of your campaigns and the development of measures to continuously optimize and increase success
• Budget Responsibility: You will also be responsible for effectively managing the allocated marketing budget to ensure resources are optimally utilized to achieve our objectives and achieve maximum benefit from our marketing activities

Your Skills

• Bachelor's or Master's degree in marketing, business administration, business informatics or a related field
• Ideally, you have at least 5 years of professional experience in B2B marketing Experience in marketing software solutions for banks and insurance companies is particularly valuable
• You have enthusiasm for IT solutions and the ability to convey complex technical information in an understandable way
• Experience with marketing tools and technologies such as HubSpot, Wordpress, Canva
• Strong analytical and strategic thinking skills
• You have strong commercial awareness and are able to work effectively with sales teams
• Excellent language skills in written and spoken German and English and excellent communication skills
• You have project management skills and enjoy taking responsibility for your project from idea to implementation and analysis