The ASSU 2000 Group is a French network of insurance brokers with 400 agencies and more than 500,000 customers. It offers insurance services in the fields of automobile, motorcycle, home and health as well as services in the fields of house mortgage renegotiation. In 2014, ASSU 2000 started its search for a new global pricing system to respond to some key challenges: its new distribution channels were increasingly digitized, it faced a rapidly changing competitive environment marked by price transparency and policies that had to be flexible enough to adapt to a range of factors. Consequently, ASSU 2000 executives decided to look for a new rules-based pricing system.
When ASSU 2000 and ACTICO met, the insurance broker had been using an in-house pricing system for 10 years. The application was a complicated and cumbersome system with high maintenance costs. Integrating it with other applications was very difficult and the system was plagued by performance, scalability and reliability problems.
ASSU 2000 defined some key requirements on the multichannel pricing system:
ASSU 2000 employees were evaluating business rules management systems (BRMS) from all of the major commercial and open source vendors and decided in favor of ACTICO Rules. "What impressed us most was the ease of use and the high performance of ACTICO Rules“, says Huxi Li, the application architect at ASSU 2000 in charge of the global pricing system.
With ACTICO Rules at its core, the global pricing system went live in January 2016 and has not been taken offline once as of the publication date of this story in May 2016, setting internal company record at ASSU 2000. Even during spikes in activity, execution is stable and reliable. The most complicated pricing situation takes about 150 milliseconds, a fivefold reduction compared to the previous application.
Besides meeting the technical requirements, ASSU 2000 was impressed by the system’s intuitive modeling capabilities and emphasized the high level of user acceptance. From the beginning, marketing specialists were in charge of maintaining pricing models in the form of flow rules and decision tables.
"It's a pleasure to model.“
Huxi Li, Application Architect, ASSU 2000