{"id":7938,"date":"2018-11-12T16:22:00","date_gmt":"2018-11-12T16:22:00","guid":{"rendered":"https:\/\/p-c72cr2.project.space\/?post_type=customers&#038;p=7938"},"modified":"2025-12-08T10:46:45","modified_gmt":"2025-12-08T10:46:45","slug":"digitale-kundenkommunikation-echtzeit-ing","status":"publish","type":"customers","link":"https:\/\/www.actico.com\/de\/customers\/digitale-kundenkommunikation-echtzeit-ing\/","title":{"rendered":"ING &amp; ACTICO"},"content":{"rendered":"\n<section id=\"m-media-text__container-block_068f908bca2f67b2380a1cbeee9605fa\" class=\"m-media-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-glow-right-mb-rb\">\n    <div class=\"o-container u-relative\"><div class=\"o-grid o-grid--rev o-grid--middle\">\n            <div class=\"o-grid__col u-4\/12@md u-mb-x6 u-mb-x0@md\" data-aos=\"none\">\n                <img decoding=\"async\" src=\"\" width=\"\" height=\"\" sizes=\"(max-width: 640px) 100vw, 640px\" alt=\"\" class=\"\"  \/>\n            <\/div>\n            <div class=\"o-grid__col u-8\/12@md\" data-aos=\"none\">\n                <h5>ING &amp; ACTICO<\/h5>\n<h1>Digitale Kunden\u00adkommunikation in Echtzeit<\/h1>\n<p style=\"text-align: left;\"><a class=\"c-btn c-btn__electric-blue u-mt-x3\" href=\"https:\/\/www.actico.com\/wp-content\/uploads\/2025\/12\/ING-DiBa-Digitale-Kundenkommunikation-in-Echtzeit-mit-Business-Rules.pdf\">Erfolgsgeschichte herunterladen<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Retailbanken | Kreditentscheidungen | Europa<\/p>\n\n            <\/div>\n        <\/div><\/div>\n<\/section>\n\n\n<section id=\"m-testimonial__container-block_5b51e5a111bea5e6545dea0bdeed7f6e\" class=\"m-testimonial__container u-pt-x5 u-pb-x10 u-pt-x10@md u-pb-x20@md u-bgcolor-royal-blue\">\n    <div class=\"o-container u-relative\"><div class=\"o-grid o-grid--center\">\n                <article class=\"o-grid__col u-10\/12@md u-text-center\" data-aos=\"flip-up\"><div class=\"u-bgcolor-royal-blue u-p-x5 u-p-x10@md\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.actico.com\/wp-content\/uploads\/2025\/06\/quote-electric-blue.svg\" width=\"91\" height=\"90\" sizes=\"auto, (max-width: 90px) 100vw, 90px\" alt=\"wegewhweh\" class=\"u-mb-x4 u-mb-x7@md\"  \/><blockquote class=\"h4\">ACTICO ist das logische Herz des Systems.<\/blockquote><p class=\"u-weight-bold u-mb-x0\">Florian Stollenwerk<\/p><p class=\"u-mb-x0\">Spezialist Neue Medien, ING<\/p><\/div><\/article>\n        <\/div>\n    <\/div>\n<\/section>\n<div class=\"m-parallax__shape u-border--gradient\"><\/div>\n\n\n<section id=\"m-text__container-block_066e5511a5a7c3f89a7832fa520840ab\" class=\"u-relative m-text__container u-pt-x15 u-pb-x10 u-pt-x30@md u-pb-x20@md\"><div class=\"o-container u-relative\"><div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"fade-up\">\n                    <p class=\"o-type-small\" style=\"text-align: center;\"><strong>Mehrwert in der Kundenkommunikation<\/strong><\/p>\n<h2 class=\"u-color-electric-blue\" style=\"text-align: center;\">Der Ausl\u00f6ser: Digitale Transformation<\/h2>\n<p style=\"text-align: center;\">Die Digitalisierung hat die Kommunikation zwischen Kunden und Unternehmen stark ver\u00e4ndert: Statt statischer Massen\u00adkommunikation w\u00fcnschen sich Kunden eine zeitnahe Kommunikation, die sich an ihrem Bedarf und ihrer Situation orientiert. Ob Produktinformation oder Serviceleistung \u2013 die individuelle Kommunikation, die Kunden aus dem pers\u00f6nlichen Kontakt mit dem Bankberater kennen, wird in den digitalen Kan\u00e4len gleicherma\u00dfen erwartet. Aus technischer Sicht ist das eine besondere Herausforderung, f\u00fcr die Florian Stollenwerk, Product Owner f\u00fcr dieses Thema bei der ING, eine L\u00f6sung parat hatte.<\/p>\n\n                <\/div>\n        <\/div><\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_8dabd5851eefc341869ed33e768a5fb5\" class=\"u-relative m-text__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md u-color-midnight-blue u-bgcolor-linear-y-mb-rb\"><div class=\"o-container u-relative\"><div class=\"u-bgcolor-white u-p-x5 u-p-x10@md\"><div class=\"o-grid\">\n                <div class=\"o-grid__col u-4\/12@md\" data-aos=\"fade-up\">\n                    <h2 class=\"u-color-royal-blue\">Challenge<\/h2>\n\n                <\/div>\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"fade-up\">\n                    <h4>Kommunikation im Internet-Banking<\/h4>\n<p>Zur Optimierung des Service-Angebots sollen Kunden automatisiert \u00fcber relevante Angebote und Services informiert werden. Grafische Banner im Internet-Banking erfordern im Hintergrund eine durchdachte Kommunikation und die Koordination einer Vielzahl von Systemen.<\/p>\n<p>&nbsp;<\/p>\n<h5>Ziele<\/h5>\n<ul>\n<li>Digitale Kundenkommunikation in Echtzeit<\/li>\n<li>Optimierung von Internet-Banking und Brokerage durch automatisierte Infor\u00admationen<\/li>\n<li>Koordination einer Vielzahl von Systemen<\/li>\n<\/ul>\n\n                <\/div>\n        <\/div><\/div><\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_4f12b3c6060b8f140fc89953e05de0d1\" class=\"u-relative m-text__container u-pt-x5 u-pb-x0 u-pt-x10@md u-pb-x0@md u-color-midnight-blue u-bgcolor-linear-y-mb-rb\"><div class=\"o-container u-relative\"><div class=\"u-bgcolor-white u-p-x5 u-p-x10@md\"><div class=\"o-grid\">\n                <div class=\"o-grid__col u-4\/12@md\" data-aos=\"fade-up\">\n                    <h2 class=\"u-color-royal-blue\">Solution<\/h2>\n\n                <\/div>\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"fade-up\">\n                    <h4>Predictive Analytics, Big Data &amp; Business Rules<\/h4>\n<p>Zur Umsetzung der Anforderungen entschied sich ING f\u00fcr die Kombination aus Predictive Analytics, Big Data und Business Rules Management. Predictive Analytics sorgt f\u00fcr die richtige Datenbasis, Big Data erm\u00f6glicht die Verarbeitung und Nutzung von gro\u00dfen Datenmengen in Echtzeit und Business Rules Management w\u00e4hlt und steuert die optimalen Inhalte aus.<\/p>\n<ul>\n<li>In\u00a0<a class=\"u-color-royal-blue\" href=\"https:\/\/www.actico.com\/de\/platform\/actico-rules-brms\/\">ACTICO Decision Management Platform<\/a>\u00a0sind Regeln definiert, die die Ausspielung der Kundenkommunikation steuern<\/li>\n<li>Die Kundenbasis wird vorselektiert, um Altersbeschr\u00e4nkungen, Kommunika\u00adtions\u00adpr\u00e4ferenzen oder Produktaffinit\u00e4ten zu ber\u00fccksichtigen.<\/li>\n<li>Meldet sich ein Kunde im Internet-Banking an, werden diese Informationen auf Basis der definierten Regeln ausgewertet. Der Kunde erh\u00e4lt automatisiert die zu diesem Zeitpunkt relevanten Inhalte.<\/li>\n<\/ul>\n\n                <\/div>\n        <\/div><\/div><\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_69e70b65c1c4f3a50e80774edb791c19\" class=\"u-relative m-text__container u-pt-x5 u-pb-x10 u-pt-x10@md u-pb-x20@md u-color-midnight-blue u-bgcolor-linear-y-mb-rb\"><div class=\"o-container u-relative\"><div class=\"u-bgcolor-white u-p-x5 u-p-x10@md\"><div class=\"o-grid\">\n                <div class=\"o-grid__col u-4\/12@md\" data-aos=\"fade-up\">\n                    <h2 class=\"u-color-royal-blue\">Impact<\/h2>\n\n                <\/div>\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"fade-up\">\n                    <h4>Zusammenarbeit von Fachbereich und IT<\/h4>\n<p>Neben der technischen Komplexit\u00e4t ist das Projekt durch einen hohen Anteil an Fach\u00adlichkeit gekennzeichnet. Das Wissen zur Ermittlung der relevanten Inhalte f\u00fcr Kunden liegt in den Fachbereichen. Der grafische Ansatz des BRMS erm\u00f6glicht auch Anwendern au\u00dferhalb der IT die transparente Erstellung und Pflege von Regeln. Der Fachbereich gewinnt an Autonomie. Der IT-Bereich wird entlastet.<\/p>\n\n                <\/div>\n        <\/div><\/div><\/div>\n<\/section>\n\n\n<section id=\"m-media-text__container-block_9485a031367273b6a4ad2629e1f477dc\" class=\"m-media-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-color-midnight-blue u-bgcolor-shade\">\n    <div class=\"o-container u-relative\"><div class=\"o-grid o-grid--middle\">\n            <div class=\"o-grid__col u-4\/12@md u-mb-x6 u-mb-x0@md\" data-aos=\"fade-up\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.actico.com\/wp-content\/uploads\/2025\/07\/7.svg\" width=\"300\" height=\"225\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" alt=\"ACTICO client ING\" class=\"\"  \/>\n            <\/div>\n            <div class=\"o-grid__col u-8\/12@md\" data-aos=\"fade-up\">\n                <h4 class=\"u-color-royal-blue\">\u00dcber das Unternehmen<\/h4>\n<p>ING Deutschland ist eine Tochtergesellschaft der niederl\u00e4ndischen Allfinanzdienstleister ING Groep N.V. mit Sitz in Amsterdam. Sie ist die gr\u00f6\u00dfte Direktbank in Europa mit rund 9,5 Mio. Kunden. Die Kerngesch\u00e4ftsfelder sind Sparanlagen, Baufinanzierungen, Wertpapiergesch\u00e4ft, Verbraucherkredite und Girokonten f\u00fcr Privatkunden. In 2019 besch\u00e4ftigte sie \u00fcber 5.200 Mitarbeiter. Die Bilanzsumme betrug 176 Mrd. Euro.<\/p>\n\n            <\/div>\n        <\/div><\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_171466911391c12da78fb88eb10a6c0c\" class=\"u-relative m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-royal-blue\"><div class=\"o-container u-relative\"><div class=\"o-grid\">\n                <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\">\n                    <h5 style=\"text-align: center;\">Kontakt<\/h5>\n<h3 style=\"text-align: center;\">Fragen zu unseren Intelligent Decision Automation Solutions?<br \/>\nSprechen Sie mit unseren Experten.<\/h3>\n<p style=\"text-align: center;\"><a class=\"c-btn c-btn__electric-blue u-mt-x3\" href=\"https:\/\/www.actico.com\/de\/unternehmen\/kontakt\/\">Kontakt aufnehmen<\/a><\/p>\n\n                <\/div>\n        <\/div><\/div>\n<\/section>\n\n<section\n  id=\"m-filter__container-block_3edaa2973c64a979008e8391318b967c\"\n  class=\"u-relative u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-skyfall-mb-to-rb\"\n  data-industry=\"\"\n  data-process=\"68\"\n  data-other-tag=\"\"\n>\n  <div class=\"o-container u-relative\">\n        \n    <div class=\"o-grid\">\n      <div class=\"o-grid__col\">\n        <!-- MOBILE: Dropdown (sichtbar auf < sm) -->\n        <div class=\"u-mb-x3 u-hidden@sm\">\n          <label class=\"u-visually-hidden\" for=\"m-filter__container-block_3edaa2973c64a979008e8391318b967c-format-select\">\n            Filter          <\/label>\n          <select id=\"m-filter__container-block_3edaa2973c64a979008e8391318b967c-format-select\"\n                  class=\"m-filter__select u-full--width\"\n                  data-role=\"format-select\">\n            <option value=\"\" selected>\n              All            <\/option>\n                            <option value=\"broschuere\"\n                        >\n                  Brosch\u00fcre                <\/option>\n                            <option value=\"case-de\"\n                        >\n                  Case                <\/option>\n                            <option value=\"video-de\"\n                        >\n                  Demo Video                <\/option>\n                            <option value=\"landing-page\"\n                        >\n                  Landing Page                <\/option>\n                            <option value=\"news-de\"\n                        >\n                  News                <\/option>\n                            <option value=\"on-demand-webinar\"\n                        >\n                  Webinar On-Demand                <\/option>\n                      <\/select>\n        <\/div>\n\n        <!-- DESKTOP\/TABLET: Buttons -->\n        <div class=\"u-hidden u-block@sm\">\n          <ul data-role=\"format-buttons\" class=\"m-filter__buttons u-mb-x3\">\n            <li class=\"u-m-x1\">\n              <a href=\"#\" class=\"m-filter--active u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"\">\n                All              <\/a>\n            <\/li>\n                                <li class=\"u-m-x1\">\n                      <a href=\"#\" class=\"m-filter__button u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"broschuere\">\n                        Brosch\u00fcre                      <\/a>\n                    <\/li>\n                                <li class=\"u-m-x1\">\n                      <a href=\"#\" class=\"m-filter__button u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"case-de\">\n                        Case                      <\/a>\n                    <\/li>\n                                <li class=\"u-m-x1\">\n                      <a href=\"#\" class=\"m-filter__button u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"video-de\">\n                        Demo Video                      <\/a>\n                    <\/li>\n                                <li class=\"u-m-x1\">\n                      <a href=\"#\" class=\"m-filter__button u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"landing-page\">\n                        Landing Page                      <\/a>\n                    <\/li>\n                                <li class=\"u-m-x1\">\n                      <a href=\"#\" class=\"m-filter__button u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"news-de\">\n                        News                      <\/a>\n                    <\/li>\n                                <li class=\"u-m-x1\">\n                      <a href=\"#\" class=\"m-filter__button u-flex u-ai-center u-jc-center u-ph-x3 u-pv-x4 u-text-center u-weight-semibold u-full--width u-full--height\" data-slug=\"on-demand-webinar\">\n                        Webinar On-Demand                      <\/a>\n                    <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"o-grid o-grid--x3 m-filter__results\">\n      \n    <article class=\"o-grid__col u-6\/12@xs u-4\/12@md u-3\/12@lg u-mb-x3\">\n        <a href=\"https:\/\/www.actico.com\/de\/knowledge-center\/podcast-digitale-souveraenitaet\/\" class=\"m-teaser__\">\n            <figure class=\"u-color-midnight-blue u-bgcolor-white u-flex u-fd-col u-full--height\"><figure class=\"u-image__teaserIcon u-flex u-ai-center u-jc-center u-p-x4\" style=\"background: url(https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/format-report-bg.jpg) no-repeat center \/ cover\"><img decoding=\"async\" src=\"https:\/\/www.actico.com\/wp-content\/uploads\/2026\/08\/Podcast_Icon_1200x1200-1.svg\" alt=\"Podcast Icon\" \/><\/figure><figcaption class=\"u-flex u-fd-col u-fg-1 u-p-x4\"><p class=\"o-type-small u-color-royal-blue u-weight-medium u-uppercase u-mb-x2\">Podcast<\/p><p class=\"u-weight-bold u-mb-x2\">\u201eSouver\u00e4nit\u00e4t ist Handlungsf\u00e4higkeit&#8220; \u2013 Manfred Beckers im Gespr\u00e4ch\u00a0<\/p><p>Digitale Souver\u00e4nit\u00e4t im Finanzsektor: Manfred Beckers \u00fcber Cloud-Abh\u00e4ngigkeiten, DORA, Exit-Strategien und langfristige Handlungsf\u00e4higkeit. <\/p><div class=\"u-mt--auto\"><p class=\"o-type-small u-color-royal-blue u-weight-medium u-mb-x0\">Compliance<\/p><\/div>\n                <\/figcaption>\n            <\/figure>\n        <\/a>\n    <\/article>\n    <article class=\"o-grid__col u-6\/12@xs u-4\/12@md u-3\/12@lg u-mb-x3\">\n        <a href=\"https:\/\/www.actico.com\/de\/news\/actico-category-leader-aml-transaction-monitoring-2026\/\" class=\"m-teaser__\">\n            <figure class=\"u-color-midnight-blue u-bgcolor-white u-flex u-fd-col u-full--height\"><figure class=\"u-image__teaserIcon u-flex u-ai-center u-jc-center u-p-x4\" style=\"background: url(https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/format-report-bg.jpg) no-repeat center \/ cover\"><img decoding=\"async\" src=\"https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/AC_news_white.svg\" alt=\"News Icon\" \/><\/figure><figcaption class=\"u-flex u-fd-col u-fg-1 u-p-x4\"><p class=\"o-type-small u-color-royal-blue u-weight-medium u-uppercase u-mb-x2\">News<\/p><p class=\"u-weight-bold u-mb-x2\">Chartis\u00a0Research best\u00e4tigt ACTICO erneut als Category Leader f\u00fcr AML Transaction Monitoring 2026<\/p><p>ACTICO geh\u00f6rt erneut zu den Category Leadern im Chartis RiskTech Quadrant\u00ae f\u00fcr AML Transaction Monitoring Solutions 2026. Besonders stark bewertet Chartis die L\u00f6sung bei Risk Typology Modeling, Analytical Modeling, Model Quality &#038; Validation sowie Workflow Automation.<\/p><div class=\"u-mt--auto\"><p class=\"o-type-small u-color-royal-blue u-weight-medium u-mb-x0\">Anti-Geldw\u00e4sche<\/p><p class=\"o-type-small u-color-royal-blue u-weight-medium u-mb-x0\">Finanzinstitute\/FinTech, Versicherungen<\/p><p class=\"o-type-small u-color-royal-blue u-weight-medium u-mb-x0\">Awards &amp; Recognitions<\/p><\/div>\n                <\/figcaption>\n            <\/figure>\n        <\/a>\n    <\/article>\n    <article class=\"o-grid__col u-6\/12@xs u-4\/12@md u-3\/12@lg u-mb-x3\">\n        <a href=\"https:\/\/www.actico.com\/de\/news\/actico-gibt-den-zusammenschluss-mit-axe-finance-einem-globalen-anbieter-von-software-fur-kredit-und-risikomanagement-bekannt\/\" class=\"m-teaser__\">\n            <figure class=\"u-color-midnight-blue u-bgcolor-white u-flex u-fd-col u-full--height\"><figure class=\"u-image__teaserIcon u-flex u-ai-center u-jc-center u-p-x4\" style=\"background: url(https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/format-report-bg.jpg) no-repeat center \/ cover\"><img decoding=\"async\" src=\"https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/AC_news_white.svg\" alt=\"News Icon\" \/><\/figure><figcaption class=\"u-flex u-fd-col u-fg-1 u-p-x4\"><p class=\"o-type-small u-color-royal-blue u-weight-medium u-uppercase u-mb-x2\">News<\/p><p class=\"u-weight-bold u-mb-x2\">ACTICO gibt den Zusammenschluss mit Axe Finance\u00a0\u2013 einem\u00a0globalen\u00a0Anbieter von Software f\u00fcr Kredit- und Risikomanagement\u00a0\u2013 bekannt<\/p><p>ACTICO gibt bekannt, dass es sich mit Axe Finance zusammengeschlossen hat. Die Transaktion wird von Keensight Capital unterst\u00fctzt, einem der f\u00fchrenden Private-Equity-Manager, der sich auf paneurop\u00e4ische Growth-Buyout-Investitionen spezialisiert hat.<\/p><div class=\"u-mt--auto\"><\/div>\n                <\/figcaption>\n            <\/figure>\n        <\/a>\n    <\/article>\n    <article class=\"o-grid__col u-6\/12@xs u-4\/12@md u-3\/12@lg u-mb-x3\">\n        <a href=\"https:\/\/www.actico.com\/de\/event\/webinar-update-der-aml-vorgaben-fuer-versicherer\/\" class=\"m-teaser__\">\n            <figure class=\"u-color-midnight-blue u-bgcolor-white u-flex u-fd-col u-full--height\"><figure class=\"u-image__teaserIcon u-flex u-ai-center u-jc-center u-p-x4\" style=\"background: url(https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/format-report-bg.jpg) no-repeat center \/ cover\"><img decoding=\"async\" src=\"https:\/\/www.actico.com\/wp-content\/uploads\/2025\/08\/AC_OnDemandWebinar_white.svg\" alt=\"Webinar On-Demand Icon\" \/><\/figure><figcaption class=\"u-flex u-fd-col u-fg-1 u-p-x4\"><p class=\"o-type-small u-color-royal-blue u-weight-medium u-uppercase u-mb-x2\">Webinar On-Demand<\/p><p class=\"u-weight-bold u-mb-x2\">Update der AML-Vorgaben f\u00fcr Versicherer: Was bis Juli 2027 jetzt konkret zu tun ist.<\/p><p>AML-Update f\u00fcr Versicherer: Was ist bis Juli 2027 bei KYC, Risikobewertung und Transaktionsmonitoring zu tun? 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